Campaigns & Partnerships
Need to reach people in Northampton?
The ONE Media works with businesses, venues and organisations that need local people to see, discover, understand, visit, book, attend, apply or respond to something.
From a single campaign to an ongoing partnership, we can create visual content and local media activity around what you are trying to achieve.
You do not need to know exactly what media or content you need.
Start with the objective.
We can work out the most appropriate approach from there.
What do you need people to know about?
The ONE can help promote much more than a business.
We can create local campaigns around things people need to notice, understand, attend, visit, apply for or respond to.
- Events
- Recruitment
- Open Days
- Venues
- Visitor Information
- Business Promotion
- Local Services
- Community Information
- Launches
- Seasonal Campaigns
- Public Information
- Hospitality
- Things To Do
- Local Awareness
- Sponsorship
One campaign.
Multiple places.
Give us the objective, information and content you already have.
We can turn the strongest message into visual content designed for different places and different purposes.
Depending on the project, that could include:
- Visual Guides
- Social Content
- Reels
- Stories
- The ONE Weekly
- Online Features
- Campaign Creative
- Digital Screens
- The ONE TV where appropriate
The exact combination depends on the objective, audience, project, suitability and availability.
Campaigns
Campaigns
Need Northampton to see something?
We create visual campaigns around a specific objective.
That might mean promoting an event, filling a venue, launching something new, increasing local awareness, attracting customers, supporting recruitment, promoting an open day, sharing useful information, or giving people a reason to take action.
We start by understanding:
- what needs to happen
- who you need to reach
- what people need to know
- and what you want them to do next.
From there, we can recommend the content and channels that make sense.
Content Projects
Content Projects
Need the content rather than a full campaign?
The ONE can turn your existing information, photographs, video and ideas into professional visual content.
You can send us between 1 and 20 images together with the information you want people to know.
Projects could include:
- Visual Guides
- Social Content
- Short-form Video
- Reels
- Stories
- Digital Screen Content
- Campaign Graphics
- Editorial-style Features
- Event Promotion
- Local Information Content
- Online Content
You can commission content without purchasing a full advertising campaign.
Where finished creative files are purchased for your own use, the agreed deliverables should be clearly specified in the proposal.
Sponsorship
Sponsorship
Put your organisation alongside content Northampton is interested in.
Selected The ONE content, Visual Guides, events, features and campaigns can offer sponsorship opportunities.
Possible sponsorship areas may include:
- What's On
- Things To Do
- Food & Drink
- Christmas & New Year
- Family & Kids
- Health & Wellbeing
- Local Events
- The ONE Social
- Selected content series
- Selected local campaigns
Sponsorship opportunities depend on the project, timing, suitability and availability.
Partnerships
Partnerships
Some ideas need more than one advert.
The ONE is open to working with businesses, venues, organisations and community partners on longer-term ideas that help people discover what is happening across Northampton.
That could involve:
- ongoing local campaigns
- content partnerships
- venue relationships
- community initiatives
- events
- seasonal activity
- information projects
- or something we have not thought of yet.
Tell us what you are trying to achieve.
We can explore what a partnership could look like.
Who we can work with
The ONE isn't only for independent businesses.
We can work with organisations of different sizes that need to communicate with people across Northampton.
Examples include:
- Independent Businesses
- Larger Businesses
- Hotels
- Venues
- Retail
- Leisure
- Property Businesses
- Professional Services
- Employers
- Universities & Education
- Healthcare Organisations
- Community Organisations
- Charities
- Sports Organisations
- Tourism & Visitor Organisations
- Public-Sector Organisations
- Business Groups
- Event Organisers
See what we can do
Sometimes it is easier to show than explain.
Give The ONE your images, information and objective and we can turn them into visual content designed for different places and different purposes.
Our See What We Can Do page demonstrates how one collection of business content can become:
- TV content
- The ONE Weekly
- Visual Guides
- Social content
- Reels
- Stories
- Newsletter content
- Online content
- Campaign creative
- Paid advertising creative
No standard package?
Good.
Larger campaigns and organisational projects do not always fit neatly into a standard package.
We do not believe every organisation should pay the same amount for completely different requirements.
Tell us:
- what you are trying to achieve
- who you are trying to reach
- what you need people to do
- your timescale
- what material you already have
- and any channels you already use.
We can then recommend an appropriate approach.
For larger campaigns and partnerships, we can provide a written proposal.
The proposal can outline the agreed:
- Objective
- Audience
- Approach
- Content
- Deliverables
- Channels where applicable
- Timescale
- Cost
Bespoke pricing
Campaigns & Partnerships are quoted according to the work involved.
Pricing may depend on:
- Objective
- Audience
- Content required
- Creative work
- Campaign length
- Number of formats
- Distribution
- Advertising requirements
- Timescale
- Additional production requirements
Campaigns & Partnerships enquiry form
What are you trying to achieve?
Tell us a little about your campaign, project or idea.
You do not need to know exactly what you need. Start with the objective and we can take it from there.
Northampton-based. Local visibility made visual.